Repeat bookings
Make it easy for past participants to book again.
Use certificate expiry dates and course history to plan relevant follow-up. Give participants and company buyers a clear route to the next course.
The next course is closer.
Start with the training history you have.
Know who needs a reminder
Start with complete participant records, the relevant qualification and its expiry date. Check that the company buyer and participant contact details are current.
Offer a useful next step
Send a reminder with relevant course dates and a booking link. Choose the timing and recipient for the training you provide, rather than sending the same campaign to every contact.
Keep follow-up connected to bookings
Review who has booked before sending another message. When the new course is complete, update the certificate record for the next cycle.
Compare the results honestly
Track reminders sent, bookings made and the cost of the campaign. Compare with paid acquisition using your own figures. Renewal revenue depends on the customer’s needs and decision to return.
See it with your own workflow.
Tell us how you run your courses today. We’ll walk through the relevant features together.