Stop Burning Budget
on Google Ads.
Training-related keywords cost €12+ per click — and most of those clicks never convert. You are bidding against every provider in your market for the same generic terms. CompetenceFlow’s built-in marketing automation re-targets existing customers using certification expiry data, course history, and CRM sync — at a fraction of the cost.
Training keywords are a bidding war you cannot win
Keyword Costs Are Brutal
€12+ cost-per-click for training-related keywords. Annual Google Ads budgets of €30–80K+ are common for mid-market providers — and rising every quarter as competition intensifies.
Low Conversion, High Waste
Typical paid search conversion rates sit at 2–5%. That means 95%+ of your ad spend generates clicks that never convert to bookings. You are funding Google’s margins, not your own.
Existing Customers Are Invisible
Hundreds of past participants with expiring certifications sit in spreadsheets or disconnected CRMs. No automated renewal outreach. No upsell sequences. The cheapest bookings you could make — ignored.
Built-in marketing automation that uses data you already have
CompetenceFlow embeds re-targeting directly into training operations. No separate marketing platform required.
Credential Expiry Triggers
Automatically launch renewal campaigns when certifications approach expiration. GWO, Safety Cards, ID06, forklift licences — every credential type becomes a re-booking trigger.
HubSpot & Salesforce Sync
Two-way CRM synchronization enriches your marketing stack with live training data. Completed courses, credential status, and expiry dates flow directly into your existing CRM workflows.
Upsell & Cross-Sell Intelligence
Course history drives intelligent sequences. Completed basic safety? Trigger an advanced modules offer. Finished GWO? Suggest the refresher bundle. Every participant record becomes a revenue opportunity.
Attribution & CAC Tracking
Compare cost-per-booking across channels: Google Ads vs. email re-targeting vs. CRM campaigns. Board-ready reporting shows exactly where marketing budget delivers returns.
The Cost Per Booking: Paid Search vs. Re-targeting
Google Ads
€12 ÷ 3.2% = €375 per converted booking
Re-targeting
€0.40 ÷ 38% = €1.05 per converted booking
Worked Example: Medium-Sized Provider
2,000 existing contacts in your database
Google Ads path to 100 bookings
€375 per booking · 97% of clicks wasted
Re-targeting path with 2,000 contacts
€1.05 per booking · 7.6× more bookings for 47× less money
on first 100 bookings alone
Cost reduction per booking
Conversion rate lift
Savings per 100 bookings
Illustrative figures based on typical European training provider benchmarks (€12 avg. CPC for training keywords). Actual results vary by provider size, market, and campaign execution.
Your re-targeting pipeline, running on autopilot
Stop paying to acquire customers
you already have.
See how CompetenceFlow turns certification data into automated re-targeting campaigns — and cuts Customer Acquisition Cost dramatically.