Marketing & Re-targeting
Bypass expensive external ad spend by using built-in marketing tools to efficiently re-target your existing customer base. Sync with HubSpot and Salesforce. Drastically reduce Customer Acquisition Cost.
Your most profitable customers are the ones you already have
Most training providers spend heavily on Google Ads to acquire new customers while ignoring the re-targeting goldmine sitting in their existing database.
Crippling Ad Spend
At €12/click and sub-4% conversion, each booking via Google Ads costs €375. You compete for keywords against providers with deeper pockets and broader reach.
No Existing-Customer Outreach
Certification expiries and renewal opportunities sit in spreadsheets. No automated campaigns re-target customers whose credentials are approaching expiration.
Disconnected CRM
Marketing tools, CRM, and training operations run independently. Customer intelligence from delivered sessions never flows back into marketing campaigns.
Turn your customer database into a growth engine
CompetenceFlow embeds marketing automation directly into training operations — because the most efficient marketing uses data you already have.
Automated Re-targeting Campaigns
Trigger email and CRM campaigns automatically when credentials approach expiration. Re-book existing customers for renewal training without manual outreach.
HubSpot & Salesforce Sync
Two-way CRM synchronization ensures your marketing team works with real-time training data. Completed courses, expiry dates, and certification status flow directly into your CRM.
CAC Reduction
Re-target existing customers at €1.05/booking vs €375 via paid search. Reduce Google Ads dependency while increasing revenue per customer through systematic renewal conversion. See the full breakdown →
Upsell Intelligence
The system identifies cross-sell and upsell opportunities based on completed training history. Recommend advanced certifications, complementary courses, and add-on sessions.
Re-targeting Pipeline
Stop paying to acquire.
Start converting what you have.
See how CompetenceFlow turns your existing customer database into your most efficient marketing channel — and cuts Customer Acquisition Cost dramatically.